{"id":559,"date":"2018-08-26T14:37:54","date_gmt":"2018-08-26T12:37:54","guid":{"rendered":"https:\/\/anjacohen.nl\/?page_id=559"},"modified":"2020-01-28T18:26:02","modified_gmt":"2020-01-28T16:26:02","slug":"teksten-pr-voorlichting","status":"publish","type":"page","link":"https:\/\/anjacohen.nl\/nl_nl\/opdrachten\/teksten-pr-voorlichting\/","title":{"rendered":"teksten pr\/voorlichting"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fsq73-acac2d2137032e5ca4cc62136050df35\">\n.flex_column.av-fsq73-acac2d2137032e5ca4cc62136050df35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-fsq73-acac2d2137032e5ca4cc62136050df35 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1644 avia-img-lazy-loading-not-1644 avia_image ' src=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2...jpg\" alt='' title='Gezicht op NL, Apeldoorn 2..'  height=\"1279\" width=\"841\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2...jpg 841w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2..-197x300.jpg 197w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2..-677x1030.jpg 677w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2..-768x1168.jpg 768w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2..-464x705.jpg 464w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2..-450x684.jpg 450w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wzxj-92570b8af37e11a8ec22e1c4c495c909\">\n.flex_column.av-wzxj-92570b8af37e11a8ec22e1c4c495c909{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-wzxj-92570b8af37e11a8ec22e1c4c495c909 av_one_full  avia-builder-el-4  el_after_av_one_half  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-jlau9jwj-99237562bb5991ce2c405cd62b6be90b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class='stretch_full container_wrap alternate_color light_bg_color empty_title  title_container'><div class='container'><h1 class='main-title entry-title'><\/h1><\/div><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6nq27-4fb946480fc5fbebd5a55cdecaf0105c\">\n#top .av-special-heading.av-6nq27-4fb946480fc5fbebd5a55cdecaf0105c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-6nq27-4fb946480fc5fbebd5a55cdecaf0105c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6nq27-4fb946480fc5fbebd5a55cdecaf0105c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6nq27-4fb946480fc5fbebd5a55cdecaf0105c av-special-heading-h2 blockquote modern-quote  avia-builder-el-6  el_after_av_textblock  el_before_av_hr '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Tekstschrijver PR \/ voorlichting<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-9r4v3-427d663d1485539940adb242f3303732 hr-default  avia-builder-el-7  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jkrbm6gq-cfeba0387d7e6e9decf83ad6ddaed713 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Sinds 1985 werk ik als freelance tekstschrijver op het gebied van pr en voorlichting. Meestal voor en soms bij bedrijven en organisaties. Samen met een bestaand team in de organisatie of in een eigen ad hoc-team creatieven (grafisch vormgever, fotograaf, webmaster, drukker).<\/p>\n<p>Grote en kleine opdrachtgevers, enkele benoemd: de gemeente Apeldoorn, Nachenius Tjeenk, Centraal Beheer Achmea, Gastec (nu: Kiwa Gastec), SenterNovem (nu: Agentschap nl), woonstichting De Marken, De Wellen\/GGNet, fotograaf Jacintha Bierens, grafisch vormgever Willemieke van den Brink en Rijkswaterstaat. Een greep uit de onderwerpen: de zorg, stadsontwikkeling, sociale woningbouw, vermogensbeheer, energiebesparing, gastechnologie, recreatie, muziek en beeldende kunst.<\/p>\n<p>Opdrachtgevers vroegen mij om tekst te schrijven, te bewerken of te redigeren voor nieuwsbrieven, handboeken, persberichten, webpagina\u2019s, voordrachten, jaarverslagen, interviews, pr-advertenties of bedrijfspresentaties.<\/p>\n<p>Redigeren is overigens meer dan \u2018even de d\u2019s\u2019en de \u2018t\u2019s nalopen\u2019. Redigeren begint met: wat is doel en doelgroep? begrijpt die doelgroep de tekst trouwens?wat weten ze wel, en wat niet? Uitleggen van begrippen, waarvan je mag aannemen dat die voor de meeste lezers niet zo duidelijk zijn als voor de schrijver.Soms een nieuwe heldere indeling maken voor hoofdstukken, koppen en subkoppen of een zoekfunctie cre\u00ebren. Altijd alle namen checken van alle commissies, alle functies, alle wetten en alle beleidsnota\u2019s. net als alle verwijzingen naar websites. En als je er dan ook nog taal-, spel- en stijlfouten en het teveel aan wordengewordens uithaalt, te lange zinnen inkort, een persoonlijk voorwoord ook echt persoonlijk maakt, dan wordt het wel wat.<\/p>\n<p>Over mijn teksten zeggen opdrachtgevers en lezers: helder taalgebruik, samenvattingen die de essentie pakken. Over mij: ze denkt met je mee. Sterke punten: vaktechnische onderwerpen vertalen in tekst die begrijpelijk is voor de ge\u00efnteresseerde leek. Structuur aanbrengen in lappendekens tekst.<\/p>\n<p>Wil je zelf daarover ook graag de mening horen van een opdrachtgever? neem dan contact op met<\/p>\n<ul>\n<li>Irene de Negro \u2013 Simons, directeur-bestuurder woonstichting De Marken, Schalkhaar<br \/>\n0570 676125, <a href=\"mailto:denegro@demarken.nl\">denegro@demarken.nl<\/a><\/li>\n<li>Willemieke van den Brink, Echter ontwerp, Zwolle<br \/>\n06 135 90 149,\u00a0<a href=\"mailto:willemiekevandenbrink@gmail.com\">willemiekevandenbrink@gmail.com<\/a><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14cvp-1728dc309799f1b6306a534ddb64ce34\">\n.flex_column.av-14cvp-1728dc309799f1b6306a534ddb64ce34{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14cvp-1728dc309799f1b6306a534ddb64ce34 av_one_full  avia-builder-el-9  el_after_av_one_full  el_before_av_horizontal_gallery  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jvky4dpg-edde97d830b15c2d108e281e48ee321d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>advertenties woonstichting De Marken in <em>Applaus<\/em>, magazine van de Deventer schouwburg.<\/p>\n<p>concept + tekst: Anja Cohen, fotobewerking: Sunny Gardeur, vormgeving: Ruud van Dijk<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkwt9asf-d19e7d15731558b5e533666690dd51bf\">\n.av-horizontal-gallery.av-jkwt9asf-d19e7d15731558b5e533666690dd51bf{\npadding:4.5% 0px;;\n}\n.av-horizontal-gallery.av-jkwt9asf-d19e7d15731558b5e533666690dd51bf .av-horizontal-gallery-inner{\npadding-bottom:30%;\n}\n<\/style>\n<div  class='av-horizontal-gallery av-jkwt9asf-d19e7d15731558b5e533666690dd51bf av-horizontal-gallery-large-gap av-horizontal-gallery-enlarge-effect  avia-builder-el-11  el_after_av_one_full  el_before_av_one_full  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-horizontal-gallery-1' data-slideshow-data=\"{&quot;enlarge&quot;:1.3,&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide av-horizontal-gallery-prev' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Vorige<\/a><a href='#next' class='next-slide av-horizontal-gallery-next' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Volgende<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls av-horizontal-gallery-dots fade-in'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><div class='av-horizontal-gallery-inner' data-av-height='30'><div class=\"av-horizontal-gallery-slider\"><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1536 avia-img-lazy-loading-1536 av-horizontal-gallery-img' width=\"733\" height=\"1030\" src=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/05\/De-Marken-adv.-voor-Applaus-3.1-733x1030.jpg\" title='De Marken, adv. voor &#039;Applaus&#039; 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Bel aan bij zijn atelier in de pijler van de spoorbrug over de Waal in Nijmegen. Hij verwelkomt me hartelijk en zegt dan, bijna verontschuldigend: \u201cSchilders praten niet \u2026..\u201d Ik doe mijn jas uit, we drinken koffie in de woonkamer en gaan dan de trap op naar zijn atelier, op ooghoogte met de spoorbrug. En we praten. Over van alles, behalve over zijn werk. Pas als het woord \u2018interview\u2019 helemaal uit zijn hoofd is verdwenen, beginnen we aan het schilderen van zijn uitzicht, over de Waal, over zijn gevoel dat de rivier en het spoor hem ertoe brachten om te gaan reizen. Over schilderen \u2018zonder voorbedachte rade\u2019, impulsief. Verrast worden door wat je eigen hand doet. \u201cDat was een heel leuk gesprek\u201d, zegt hij, bijna verbaasd, als we afscheid nemen.<\/p>\n<h3><\/h3>\n<p>Met de grafisch vormgever naar een drukkerij. Kunnen jullie een bedrijfspresentatie maken, was de vraag. Natuurlijk kunnen we dat. Moeten we daarvoor echt eerst langskomen? Absoluut.\u201cOver dit bedrijf is eigenlijk niet zoveel te vertellen\u201d, laat onze gastheer weten na binnenkomst. En als we het bedrijf verlaten: \u00a0\u201cGoh, dat er zoveel te vertellen is over onze drukkerij\u201d.<\/p>\n<h3><\/h3>\n<p>Een fundament leggen, daar begint het mee: kijken, vragen stellen, inlezen en inleven.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":33,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-559","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>teksten pr\/voorlichting - anja cohen | foto&#039;s en teksten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anjacohen.nl\/nl_nl\/opdrachten\/teksten-pr-voorlichting\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"teksten pr\/voorlichting - 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