{"id":559,"date":"2018-08-26T14:37:54","date_gmt":"2018-08-26T12:37:54","guid":{"rendered":"https:\/\/anjacohen.nl\/?page_id=559"},"modified":"2020-01-28T18:26:02","modified_gmt":"2020-01-28T16:26:02","slug":"teksten-pr-voorlichting","status":"publish","type":"page","link":"https:\/\/anjacohen.nl\/en\/opdrachten\/teksten-pr-voorlichting\/","title":{"rendered":"pr texts \/ information"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fsq73-acac2d2137032e5ca4cc62136050df35\">\n.flex_column.av-fsq73-acac2d2137032e5ca4cc62136050df35{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-fsq73-acac2d2137032e5ca4cc62136050df35 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5y38w6u-d918a41266a59b3fe7a1469d6892c73f\">\n.avia-image-container.av-k5y38w6u-d918a41266a59b3fe7a1469d6892c73f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k5y38w6u-d918a41266a59b3fe7a1469d6892c73f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k5y38w6u-d918a41266a59b3fe7a1469d6892c73f av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1648 avia-img-lazy-loading-not-1648 avia_image' src=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-1..-1.jpg\" alt='' title='Gezicht op NL, Apeldoorn 1..'  height=\"1919\" width=\"1244\"  itemprop=\"thumbnailUrl\" 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id=\"style-css-av-b5zvr-86df1f48c4eb6dbdc971cd62f0d0ca86\">\n.flex_column.av-b5zvr-86df1f48c4eb6dbdc971cd62f0d0ca86{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b5zvr-86df1f48c4eb6dbdc971cd62f0d0ca86 av_one_half  avia-builder-el-2  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5y36pr2-24b12ae320da66ce165c717165b4ca2d\">\n.avia-image-container.av-k5y36pr2-24b12ae320da66ce165c717165b4ca2d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k5y36pr2-24b12ae320da66ce165c717165b4ca2d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k5y36pr2-24b12ae320da66ce165c717165b4ca2d av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1644 avia-img-lazy-loading-not-1644 avia_image' src=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2...jpg\" alt='' title='Gezicht op NL, Apeldoorn 2..'  height=\"1279\" width=\"841\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2...jpg 841w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2..-197x300.jpg 197w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2..-677x1030.jpg 677w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2..-768x1168.jpg 768w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2..-464x705.jpg 464w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2020\/01\/Gezicht-op-NL-Apeldoorn-2..-450x684.jpg 450w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wzxj-92570b8af37e11a8ec22e1c4c495c909\">\n.flex_column.av-wzxj-92570b8af37e11a8ec22e1c4c495c909{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-wzxj-92570b8af37e11a8ec22e1c4c495c909 av_one_full  avia-builder-el-4  el_after_av_one_half  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-jlau9jwj-99237562bb5991ce2c405cd62b6be90b'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class='stretch_full container_wrap alternate_color light_bg_color empty_title  title_container'><div class='container'><h1 class='main-title entry-title'><\/h1><\/div><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6nq27-4fb946480fc5fbebd5a55cdecaf0105c\">\n#top .av-special-heading.av-6nq27-4fb946480fc5fbebd5a55cdecaf0105c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-6nq27-4fb946480fc5fbebd5a55cdecaf0105c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6nq27-4fb946480fc5fbebd5a55cdecaf0105c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6nq27-4fb946480fc5fbebd5a55cdecaf0105c av-special-heading-h2 blockquote modern-quote  avia-builder-el-6  el_after_av_textblock  el_before_av_hr'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Text writer PR \/ information<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-9r4v3-427d663d1485539940adb242f3303732 hr-default  avia-builder-el-7  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jkrbm6gq-cfeba0387d7e6e9decf83ad6ddaed713'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Since 1985 I have been working as a freelance text writer in the field of pr and information. Often for and sometimes at businesses and organizations. Together with an existing team in the organization or in my own ad hoc team of creative persons (graphic designer, photographer, webmaster, printer).<\/p>\n<p>Big and small clients, some mentioned here: Municipality of Apeldoorn, Nachenius Tjeenk, Centraal Beheer Achmea, Gastec (now Kiwa Gastec), SenterNovem (now Agentschap nl), housing corporation De Marken, De Wellen\/GGNet, photographer Jacintha Bierens, graphic designer Willemieke van den Brink and Rijkswaterstaat. A sampling of the subjects: the care sector, town planning, social housing, asset management, energy saving, gas technology, recreation, music and fine arts.<\/p>\n<p>Clients asked me to write or edit text for newsletters, handbooks, press releases, web pages, lectures, annual reports, interviews, pr-adverts or business presentations.<\/p>\n<p>Editing is more than \u2018just check the letters d and t\u2019 (i.e. these letters are often wrongly used in Dutch). Editing starts with: what are you aiming for and who is the target group? What do or don\u2019t they know? Explain concepts or ideas which you may assume are not as clear to the reader as they are to the writer. Sometimes making a clear layout for the chapters or sections, headings and sub-headings or creating a search function. Always checking all the names of all the committees, all posts, all laws and of all policies. Just like all references to websites. And when you also correct grammatical, spelling and idiomatic mistakes and remove the excess of certain words, shorten long running sentences, make personal pronouns really personal, then in the end it will be all right.<\/p>\n<p>Clients and readers have the following to say about my texts: clear use of language, summaries that capture the essence. About me: she shares our thoughts. Strong points: translating technical subjects into texts that can easily be understood by interested laymen.<\/p>\n<p>Do you want to hear a client\u2019s opinion about this? Please contact:<\/p>\n<ul>\n<li>Irene de Negro \u2013 Simons, managing director of housing corporation De Marken, Schalkhaar\n0570 676125, denegro@demarken.nl<br \/>\n0570 676125, <a href=\"mailto:denegro@demarken.nl\">denegro@demarken.nl<\/a><\/li>\n<li>Willemieke van den Brink, Echter ontwerp, Zwolle\n06 135 90 149, willemiekevandenbrink@gmail.com<br \/>\n06 135 90 149,\u00a0<a href=\"mailto:willemiekevandenbrink@gmail.com\">willemiekevandenbrink@gmail.com<\/a><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14cvp-1728dc309799f1b6306a534ddb64ce34\">\n.flex_column.av-14cvp-1728dc309799f1b6306a534ddb64ce34{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14cvp-1728dc309799f1b6306a534ddb64ce34 av_one_full  avia-builder-el-9  el_after_av_one_full  el_before_av_horizontal_gallery  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jvky4dpg-edde97d830b15c2d108e281e48ee321d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>advertisement woonstichting De Marken in <em>Applaus<\/em>, magazine van de Deventer schouwburg.<\/p>\n<p>concept + tekst: Anja Cohen, fotobewerking: Sunny Gardeur, vormgeving: Ruud van Dijk<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkwt9asf-d19e7d15731558b5e533666690dd51bf\">\n.av-horizontal-gallery.av-jkwt9asf-d19e7d15731558b5e533666690dd51bf{\npadding:4.5% 0px;;\n}\n.av-horizontal-gallery.av-jkwt9asf-d19e7d15731558b5e533666690dd51bf .av-horizontal-gallery-inner{\npadding-bottom:30%;\n}\n<\/style>\n<div  class='av-horizontal-gallery av-jkwt9asf-d19e7d15731558b5e533666690dd51bf av-horizontal-gallery-large-gap av-horizontal-gallery-enlarge-effect  avia-builder-el-11  el_after_av_one_full  el_before_av_one_full  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-horizontal-gallery-1' data-slideshow-data=\"{&quot;enlarge&quot;:1.3,&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide av-horizontal-gallery-prev avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Previous<\/title>\n<desc id='av-svg-desc-1'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide av-horizontal-gallery-next avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' 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src=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/05\/De-Marken-adv.-voor-Applaus-3.1-733x1030.jpg\" title='De Marken, adv. voor &#039;Applaus&#039; 3.1' alt='' srcset=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/05\/De-Marken-adv.-voor-Applaus-3.1-733x1030.jpg 733w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/05\/De-Marken-adv.-voor-Applaus-3.1-214x300.jpg 214w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/05\/De-Marken-adv.-voor-Applaus-3.1-768x1079.jpg 768w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/05\/De-Marken-adv.-voor-Applaus-3.1-1068x1500.jpg 1068w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/05\/De-Marken-adv.-voor-Applaus-3.1-502x705.jpg 502w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/05\/De-Marken-adv.-voor-Applaus-3.1-450x632.jpg 450w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/05\/De-Marken-adv.-voor-Applaus-3.1.jpg 1222w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><a 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data-av_svg_icon='resize-full' data-av_iconset='svg_entypo-fontello' title='De Marken, adv. voor &#039;Applaus&#039; 3.1' alt='' aria-label='Open image in lightbox: De Marken, adv. voor &#039;Applaus&#039; 3.1'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"32\" viewbox=\"0 0 25 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-3'>Open image in lightbox: De Marken, adv. voor &#039;Applaus&#039; 3.1<\/title>\n<desc id='av-svg-desc-3'>Open image in lightbox: De Marken, adv. voor &#039;Applaus&#039; 3.1<\/desc>\n<path d=\"M15.232 3.328h10.112v10.112l-3.2-3.968-4.672 4.864-3.2-3.2 4.864-4.672zM7.872 17.536l3.2 3.2-4.864 4.672 3.904 3.2h-10.112v-10.112l3.2 3.904z\"><\/path>\n<\/svg><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1574 avia-img-lazy-loading-1574 av-horizontal-gallery-img' width=\"504\" height=\"726\" src=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-2-1.jpg\" title='De-Marken-adv.-voor-Applaus-2-1' alt='' srcset=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-2-1.jpg 504w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-2-1-208x300.jpg 208w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-2-1-489x705.jpg 489w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-2-1-450x648.jpg 450w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><a href=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-2-1.jpg\" data-srcset=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-2-1.jpg 504w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-2-1-208x300.jpg 208w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-2-1-489x705.jpg 489w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-2-1-450x648.jpg 450w\" data-sizes=\"(max-width: 504px) 100vw, 504px\" class='av-horizontal-gallery-link avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='resize-full' data-av_iconset='svg_entypo-fontello' title='De-Marken-adv.-voor-Applaus-2-1' alt='' aria-label='Open image in lightbox: De-Marken-adv.-voor-Applaus-2-1'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"32\" viewbox=\"0 0 25 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-4' aria-describedby='av-svg-desc-4' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-4'>Open image in lightbox: De-Marken-adv.-voor-Applaus-2-1<\/title>\n<desc id='av-svg-desc-4'>Open image in lightbox: De-Marken-adv.-voor-Applaus-2-1<\/desc>\n<path d=\"M15.232 3.328h10.112v10.112l-3.2-3.968-4.672 4.864-3.2-3.2 4.864-4.672zM7.872 17.536l3.2 3.2-4.864 4.672 3.904 3.2h-10.112v-10.112l3.2 3.904z\"><\/path>\n<\/svg><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-1573 avia-img-lazy-loading-1573 av-horizontal-gallery-img' width=\"504\" height=\"726\" src=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-1-1.jpg\" title='De-Marken-adv.-voor-Applaus-1-1' alt='' srcset=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-1-1.jpg 504w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-1-1-208x300.jpg 208w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-1-1-489x705.jpg 489w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-1-1-450x648.jpg 450w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><a href=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-1-1.jpg\" data-srcset=\"https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-1-1.jpg 504w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-1-1-208x300.jpg 208w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-1-1-489x705.jpg 489w, https:\/\/anjacohen.nl\/wp-content\/uploads\/2019\/06\/De-Marken-adv.-voor-Applaus-1-1-450x648.jpg 450w\" data-sizes=\"(max-width: 504px) 100vw, 504px\" class='av-horizontal-gallery-link avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='resize-full' data-av_iconset='svg_entypo-fontello' title='De-Marken-adv.-voor-Applaus-1-1' alt='' aria-label='Open image in lightbox: De-Marken-adv.-voor-Applaus-1-1'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"32\" viewbox=\"0 0 25 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-5' aria-describedby='av-svg-desc-5' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-5'>Open image in lightbox: De-Marken-adv.-voor-Applaus-1-1<\/title>\n<desc id='av-svg-desc-5'>Open image in lightbox: De-Marken-adv.-voor-Applaus-1-1<\/desc>\n<path d=\"M15.232 3.328h10.112v10.112l-3.2-3.968-4.672 4.864-3.2-3.2 4.864-4.672zM7.872 17.536l3.2 3.2-4.864 4.672 3.904 3.2h-10.112v-10.112l3.2 3.904z\"><\/path>\n<\/svg><\/a><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14cvp-1728dc309799f1b6306a534ddb64ce34\">\n.flex_column.av-14cvp-1728dc309799f1b6306a534ddb64ce34{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14cvp-1728dc309799f1b6306a534ddb64ce34 av_one_full  avia-builder-el-12  el_after_av_horizontal_gallery  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-804cf-a138394fba5c5b571cec4e7b3770873a\">\n#top .av-special-heading.av-804cf-a138394fba5c5b571cec4e7b3770873a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-804cf-a138394fba5c5b571cec4e7b3770873a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-804cf-a138394fba5c5b571cec4e7b3770873a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-804cf-a138394fba5c5b571cec4e7b3770873a av-special-heading-h2 blockquote modern-quote  avia-builder-el-13  el_before_av_hr  avia-builder-el-first'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Looking back<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='hr av-8w54f-e6a9584f265777857f48c92ac7418939 hr-default  avia-builder-el-14  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jkrbm6gq-cfeba0387d7e6e9decf83ad6ddaed713'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>For his coming exhibition I am going to interview Theo Elfrink, on behalf of the gallery. Ring the bell of his studio that is housed in the pillar of the railway bridge across the river Waal at Nijmegen. I get a warm welcome and then he says almost apologetically: \u201cPainters don\u2019t talk\u2026\u201d I take off my coat, have coffee in the living room and then go up the stairs to his studio situated at eye level with the bridge. And we talk. About everything except his work. Only after the word \u2018interview\u2019 has completely disappeared from his head we start talking about his painting of the view over the Waal, about his feeling that the river and the railway inspired him to go and travel. About painting \u2018without purpose\u2019, impulsively. Being surprised by what your own hand is doing. \u201cIt\u2019s been a very nice conversation\u201d, he says, almost surprised, when we say goodbye.<\/p>\n<h3><\/h3>\n<p>With the graphic designer to a printer. Can you make a business presentation, they asked. Of course we can. Must we see you first for this? Absolutely. \u201cThere\u2019s really not much to say about this business\u201d, our host tells us after we have come in. And when we leave: \u201cGosh, didn\u2019t know there\u2019s so much to tell about our printing works\u201d.<\/p>\n<h3><\/h3>\n<p>Lay a foundation, that\u2019s where it all starts: looking, ask questions, read-in and empathize.<\/p>\n<\/div><\/section><\/p><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":33,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-559","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>teksten pr\/voorlichting - anja cohen | foto&#039;s en teksten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anjacohen.nl\/en\/opdrachten\/teksten-pr-voorlichting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"teksten pr\/voorlichting - 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